I so missed the trend
I just read an article about things that are now "out". Cupcakes are one of them. This is so not fair. Cupcakes ROCK. The whole giant-luxury-cupcake-as-impulse-buy trend never hit the UK, and outside of that one Sex and the City episode, I didn't even know there was a cupcake revolution happening back at home. So now, just when I discover the joys of a Red Velvet cupcake, or a S'more cupcake with homemade marshmallow on top, THEY go and declare cupcakes obsolete, passe, the Furby of the pastry world.
All I'm saying is apparently THEY have not recently had a delightful treat from Bleeding Heart Bakery or Angel Food. Perhaps they should give them another chance. Killjoys.